
We are very happy to see finally live our first major piece, the website for the third instalment of the Sony BRAVIA campaign.
Like colours this site will change over time with regular contributions by editors with interesting views on colour.
This first edition features the work of Passion Pictures in the new Play-Doh ad, an incredible exercise of stop motion shot in New York and produced by Fallon.
The website was developed for Dare, here in London, with awesome art and design from Stuart Peddie and David Boleas. Additional art and superb sound by Digital Club.
We are responsible for the main site and three interactive experiences based on the concepts of Resolution, Colour and Sound. All developed in AS3, making heavy use of Papervision3D.
The 3D navigation is keyboard based, allowing the user to move between different pages using the arrow keys. Mouse input is also supported with shortcut buttons.
In this case, we believe that the responsiveness of the keyboard enhances the experience, inviting the user to play with the navigation.
The other interactive pieces we developed can be found in The BRAVIA Experience section. First, put your headphones on.
Experience Resolution

Travel through a twisting 3D roller-coaster, while the colours change and mix together. Click and move to control your journey.
Experience Sound

Grab and throw the ball into an ever changing room, generating random spreads of colour with 3D sound.
Experience Colour

Click and hold to release the droplet. The longer you hold the button, the bigger the ripples of colour.
Note: New url: http://colour.sony.eu