colour like.no.other
We are very happy to see finally live our first major piece, the website for the third instalment of the Sony BRAVIA campaign.
Like colours this site will change over time with regular contributions by editors with interesting views on colour.
This first edition features the work of Passion Pictures in the new Play-Doh ad, an incredible exercise of stop motion shot in New York and produced by Fallon.
The website was developed for Dare, here in London, with awesome art and design from Stuart Peddie and David Boleas. Additional art and superb sound by Digital Club.
We are responsible for the main site and three interactive experiences based on the concepts of Resolution, Colour and Sound. All developed in AS3, making heavy use of Papervision3D.
The 3D navigation is keyboard based, allowing the user to move between different pages using the arrow keys. Mouse input is also supported with shortcut buttons.
In this case, we believe that the responsiveness of the keyboard enhances the experience, inviting the user to play with the navigation.
The other interactive pieces we developed can be found in The BRAVIA Experience section. First, put your headphones on.
Experience Resolution
Travel through a twisting 3D roller-coaster, while the colours change and mix together. Click and move to control your journey.
Experience Sound
Grab and throw the ball into an ever changing room, generating random spreads of colour with 3D sound.
Experience Colour
Click and hold to release the droplet. The longer you hold the button, the bigger the ripples of colour.
Note: New url: http://colour.sony.eu
October 8, 2007 at 5:46 pm
Coooool shit!
October 8, 2007 at 7:13 pm
[...] More info here. [...]
October 8, 2007 at 10:33 pm
congrats ; ) it’s awesome !
October 9, 2007 at 11:25 am
Nicely done. Didn’t know if was yours the first time I saw it. Good work, looking forward to see the next one!
October 9, 2007 at 11:52 am
[...] major project for Sony Bravia is live!! With many thanx to Papervision3d.org. Do Not forget to check the story/explanations behind the [...]
October 9, 2007 at 3:34 pm
very cool showcasing of the latest greatest abilities of AS3, I like. It took me moment to realize the navigation works better with the keyboard, and I liked the little easter egg where you can zoom out of the whole thing and into the studio. Is that a samsung monitor on the desk to the left?
the experience sound portion of the website did crash my browser a little bit, but the second time around it seemed to work fine.
October 9, 2007 at 3:42 pm
[...] 9th, 2007 More on our site over at Carlos’ blog. And on his Papervision [...]
October 10, 2007 at 12:21 am
Excellent work!!! Shows the great abilities of AS3
October 10, 2007 at 12:39 pm
Hey carlos congratulations on this site, its a very engaging experience, and I do plan to return to check out the progress of the color wall element thing…
Now this is complete, how did you find the design/ development of a project like this? Its certainly a next generation site, but does it come with a similar exponentially expanding resource requirement similar to “next-gen” console development?
I ask, as I have previously found, that simply introducing video to a site can increase complexity more than initially anticipated, especially with external production assets, but how does the addition of 3D affect the initial design period, i imagine mock ups must of been of a fairly complex nature - and similarly for production are you having to factor very much more resources than a standard (is there such a thing?) flash build?
October 11, 2007 at 8:48 am
[...] Bis eben konnte mich die dazugehörige Webseite nicht so begeistern, aber nachdem ich gerade im Blog von Carlos Ulloa, dem Vater von Papervision3D, gelesen habe, dass er mit an dem Projekt gearbeitet hat und in [...]
October 11, 2007 at 9:14 am
Sadly this shows the downsides of real time 3D rendering. I’m using a Macbook Pro and still the 3D is dissapointly slow for me. People will attack me on this post, I’m sure, but the fact is that most visitors have computers that are worse than the MBP and these users will have the same bad experience and in the greater perspective assosciating this with the brand. It is obvious that sometimes the technique is chosen ahead of user experience…
October 11, 2007 at 11:45 am
Amazing!!!
@Peter: I too am on a MBP (2gb RAM 2.66ghz) have a load of apps open (Flash, Photoshop, Eclipse,…), about 15 tabs in Safari and there is rarely any performance issues. I’d guess a consistent 20+fps.
October 11, 2007 at 3:03 pm
@Peter
I’m on a MBP (Core Duo, not the newer Core 2 Duo’s) and it runs pretty sweet for me.
Come off the Mac and onto a lower spec PC and it run fine as well, as the Flash Player has always been faster on PC.
October 11, 2007 at 10:59 pm
Runs great for me too both on my older pc and year old MBP. Nice work!! I can’t wait to learn pv3d myself.
@Peter
While the site is totally cool, remember that the overall purpose of it is to sell a product. I’d imagine anyone with an ancient computer that doesn’t have the capability to run the site well, most likely wouldn’t be in the market to purchase a state-of-the-art Sony BRAVIA tv. That said, the site is well suited for who I’d imagine Sony’s target audience is.
Congrats, Carlos!
October 12, 2007 at 2:21 am
[...] and it’s quite amazing. I also found a blog post from the company explaining the process they went trough. Ah yeah, by the way the website is this one, Sony Bravia. Also I have found a tutorial giving [...]
October 12, 2007 at 4:53 am
It shows an error “Insufficient system resources exist to complete the requested service.” and I cannot view it.
October 14, 2007 at 6:56 pm
Best site ive ever seen. incredible work! Must have been a lot of work making this thing huh?!
October 21, 2007 at 6:41 pm
Brilliant! I spent almost an hour experiencing it, and didn’t even have the chance to check all the content. It is so addictive! Great work!
October 25, 2007 at 9:18 pm
I must say that this is creativity at it’s finest level. The site is insane.Controling the vehicle is awesome.Great site!!!!,keep up the good work!!!!
November 13, 2007 at 11:02 am
[...] Papervision3D, the open source Flash 3D project by Carlos Ulloa has been used to develop the new Sony BRAVIA site. Do you think this means early next year there will be a lot of Flash 3D sites being launched? [...]
November 13, 2007 at 11:06 am
[...] the open source Flash 3D project by Carlos Ulloa has been used to develop the new Sony BRAVIA site. Posted by steven.bennett-day Filed in Creative, Development, Flash Tags: 3D, Carlos [...]
November 19, 2007 at 9:32 am
[...] being a series of pages to it being an “environment”. See Carlos’s work for Sony Bravia as a good [...]
November 26, 2007 at 6:46 pm
Pucha….exelentes trabajos, me refiero a todos, no solo al de sony, felicitaciones
March 4, 2008 at 4:09 pm
[...] Carlos Ulloa liet ons een aantal indrukwekkende Papervision 3D projecten zien waaronder die van Sony Bravia. Carlos liet ons hier zien hoe het gehele proces verliep van concept tot realisatie van de [...]
July 8, 2008 at 10:03 pm
O NO! Did Sony just remove the beautiful Color Like.No.Other site!??!
Can someone please let me know if they moved it to some other address?
Keep up the great work Carlos!
July 11, 2008 at 12:36 pm
Just fixed it. Thanks for letting me know.
New url: http://colour.sony.eu